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MADWATCH CONCEPT

BE PHILOSOPHER
BE MAD + !
All the watches in the world are at the service of one master, the God CHRONOS. They indicate the time that passes in a linear manner. They mark continuity in a completely neutral way without adding or subtracting anything from reality. They do not oblige their possessor in any way except to observe the time flowing inexorably.
The MADWATCH watch adds a new dimension to the reading of Time. She glorifies the other less known Greek God of time: KAIROS. KAIROS is the God of opportunity. It is the immobile time, which marks the passage between a before and an after. It is a different perception of the universe that creates depth in a single moment. It is the moment when the artist must cease to touch up his work and let it live and act on the world and men. It's a magical moment.









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TAKE YOUR TIME

The MADWATCH watch drives us to these moments of grace. By its design, it obliges to undergo a before and an after each time it indicates to us the time. It obliges us to cease the course of our thoughts and to take note, the moment of a short instant, of a reality that stops. It obliges us to devote ourselves completely to Time, to become conscious of a privilege, of a moment of eternity which it offers us. This moment of grace makes us feel all the dimensions of this unique instant.

With the MADWATCH you have to seize these moments with a smile and a bit of irony and lightness. You just have to try to play with Time. It's a smile offered to you every time you look at your watch.

WHAT TIME IS IT ...





Slide thumbnail

MADWATCH CONCEPT

BE PHILOSOPHER BE MAD + !

All the watches in the world are at the service of one master, the God CHRONOS. They indicate the time that passes in a linear manner. They mark continuity in a completely neutral way without adding or subtracting anything from reality. They do not oblige their possessor in any way except to observe the time flowing inexorably. The MADWATCH watch adds a new dimension to the reading of Time. She glorifies the other less known Greek God of time: KAIROS. KAIROS is the God of opportunity. It is the immobile time, which marks the passage between a before and an after. It is a different perception of the universe that creates depth in a single moment. It is the moment when the artist must cease to touch up his work and let it live and act on the world and men. It's a magical moment.

Slide thumbnail

WHAT TIME IS IT

TAKE YOUR TIME

The MADWATCH watch drives us to these moments of grace. By its design, it obliges to undergo a before and an after each time it indicates to us the time. It obliges us to cease the course of our thoughts and to take note, the moment of a short instant, of a reality that stops. It obliges us to devote ourselves completely to Time, to become conscious of a privilege, of a moment of eternity which it offers us. This moment of grace makes us feel all the dimensions of this unique instant. With the MADWATCH you have to seize these moments with a smile and a bit of irony and lightness. You just have to try to play with Time. It's a smile offered to you every time you look at your watch.